INAUGURAL CONFERENCE

Real-World Asset Summit | 2023

Centrifuge hosted their inaugural, sold out conference for 350 attendees in Brooklyn.

  • Itinerary: Pre-conference speaker dinner + 1 day invite-only conference

  • Attendees: 350

  • Whoa Services: Venue sourcing, Contract negotiation, Event design, Event management

Highlights

  1. Bringing their brand to life: We worked closely with Centrifuge & their designer to create a unique brand for their inaugural conference. After initial designs were complete, we brainstormed & produced ideas, including a zine, podcast station, branded columns, and more.

  2. Exceeding revenue goals & coming in under budget: First year conferences bring their own challenges. Without historical data, there is often an additional hurdle to convince attendees to attend & buy tickets. We created valuable & impactful sponsorship packages & an elevated event brand to attract sponsors & attendees.

    • Sponsorship revenue: $230K

    • Ticket revenue: $110K+

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